Apps, whether they are on the iPhone, HTC Magic, Vodafone 360 or the Web are very much in their infancy, but this is about to change!
Up until now most mobile applications have been hindered by vendor lockin’s, the main perpetrators being Vodafone, T-Mobile and Nokia.
Once the new mobile standards come into play with specific micro ... read the rest of "Countdown has started towards the App Boom"

Yahoo! Web Analytics Consultant Network (YWACN) was launched only as recently as August 2009.  It’s designed to be an exclusive global professional network of Yahoo! Web Analytics Consultants and received over 200 applications for membership from agencies all over the world.   Following scrutiny by Yahoo! only 16 of those worldwide applications have been accepted ... read the rest of "Fresh Egg Appointed Member of Yahoo! Web Analytics Consultant Network"

Information.  It’s the principal reason that people use the Internet.  Information or background is a search aim in itself and is also becoming a significant part of how people make a purchase decision.  The ease of comparison, the utility of simply switching between sites for differing information means that our route to purchase online is ... read the rest of "Great Content Can Produce Great Loyalty and Great Links"

Fresh Egg has just become a sliver corporate partner of the Sussex Wildlife Trust. The decision to participate in the work of the Trust was a result of our MD Adam Stafford’s passion about the natural world and the wildlife of the county that’s evidenced by his dedication to tracking and shooting deer  - but ... read the rest of "Fresh Egg Partners with the Sussex Wildlife Trust"

I know that what Internet marketing is crying out for is yet another acronym.  So, here is my humble contribution.  From all the information and research I’ve seen, conversations with our SEO guys in-house here and general media articles, the acronym I.O.P.P. appears to be the reason most people surf the web.  What does it ... read the rest of "SEO Copywriting using the I.O.P.P. Formula"

I’ve come across some interesting client views on SEO copywriting recently where the desired emphasis was on the appropriate tone of voice and correct corporate terminology – in other words everything you’d expect from “proper copywriting” in an ad agency for example. These considerations are still important for SEO copywriting.  Just like good offline content, ... read the rest of "Search Engine Optimisation (SEO) Copywriting vs. Conventional Copywriting?"

It won’t have escaped your attention that the Internet has just become the leading medium for advertising, beating TV and now accounting for 23.5% of all advertising spend.  That will be further bad news to the traditional newspaper industry and printers, many of whom consider the Internet to be nothing less than the spawn ... read the rest of "Printweek.com Online Marketing Seminar"

We’re going to be exhibiting at the upcoming Sussex Enterprise Really Useful Business Show running October 13th at the Brighton Conference Centre.  Drop by and see us on stand no. 25.
This is the second year we’ve attended this event and we are delighted to return, not least because it was thanks to this venue ... read the rest of "Really Really Useful"