This is the first in a series of quick recaps to keep you up to date on the goings on at Search Engine Strategies London 2010.  Please note I am liveblogging much of this so excuse any grammatical mistakes!  You can also follow my updates on SES London by following me on Twitter.
Avinash Kaushik: Approaching ... read the rest of "Avinash Kaushik Keynote Speech at SES London 2010: A Recap"

A very quick post before I get an early night to tell you all that I’ll be attending the first day of Search Engine Strategies London 2010 tomorrow, and you’ll be able to keep up with the coverage right here on the Fresh Egg blog as well as by following me on Twitter (depending on ... read the rest of "SES London 2010 Preview"

Linkbait is a technique not a strategy, it involves creating web content for the specific, primary purpose of getting links pointed to your website. There are of course other areas where linkbait can be useful, but ultimately it’s about links.
Google has made the getting of links pointed to your website essential for ranking in their search engine, because ... read the rest of "Things to consider when adding Linkbaiting to your Online Marketing strategy"

Worthing Churches Homeless Projects is hosting a charity Pancake Olympics sponsored by Fresh Egg on Saturday 13th February at 10am in Montague Place Worthing. Teams of 5 people are invited to take part in the event, have fun and raise funds for charity. There will be various pancake races suitable for all ages including a ... read the rest of "Fresh Egg sponsors the Pancake Olympics"

Well, it’s on all the toilet walls, Apples CEO Steve Jobs gave a damning report of Adobe’s Flash product during the launch of Apples new ipad last week. He called Adobe “lazy” and confirmed that ipad’s would not feature flash - ever “so there!”. He also had a go at Google’s slogan of “don’t be ... read the rest of "Steve Jobs kills all known Flash - DEAD!"

The move to start charging for access to News Corporation ’s newspaper websites  has generated much heat and probably very little light amongst commentators and aficionados who see this as the  “evil empire”  subverting the ethos of the  “free web” , free access to information and the general all round edification of mankind.     It’s not ... read the rest of "Why Would You Pay Newscorp?"

What? Pardon? Don’t buy ‘Advanced Web Metrics for Google Analytics’, by Dr. Brian Clifton. “Nikki Rae, have you lost your marbles?”, I hear you say.
But no, I have not as there is a very good reason for this command.
A little game of Spot The Difference….
Book A - Advanced Web Metrics with Google Analytics by ... read the rest of "Do Not Buy ‘Advanced Web Metrics for Google Analytics’ by Brian Clifton"

Thanks to Andre Scholten from Traffic4u for writing this post at Yoast.com.
It provides us Google Analytics buffs with a great hack to enable us to see the position that our clients sites were on when they were clicked from Google’s SERPS (only works if Google are using the AJAX version of their search engine).
NOT THIS ... read the rest of "Track SEO Rankings - Yoast/Scholten with a twist of @analyticsgirl"